As brand creative director at iconic OPI, Laura built integrated campaigns with toolkits for global markets encompassing print, digital, social, VM, campaign videos and pro collateral. The Spring ‘26 collection was a color remix, celebrating 45 years of brand history. CG artist, Eva Cremers brought the story to life with her whimsical graphics, launching the much anticipated shade, OPI’m a Bubble Bunny. The sku sold out in a record two weeks, seeding a viral sensation on social channels, over performing plan by 300%.
CG ARTIST: EVA CREMERS | PRODUCTION: JELLY
The Gelevate program was developed in 2025 to meet the growing demand for full coverage tips in the pro community. The elevated expression of the campaign was intended to convey exclusivity and superior quality to attract the interest of high end salons worldwide.
PHOTOGRAPHER: BROOKE SHANESY | PROP STYLIST: LAURIE RAAB | VIDEO EDITOR: DAN FISHER
Nature Strong Skincare and Color Line Extension launched to round out the OPI salon experience and message the plant based ingredient story. Color was the canvas used to convey a message of vitality alongside an array of luxurious hydrating products.
PHOTOGRAPHER: BROOKE SHANESY | PROP STYLIST: LAUREN WALKUP | VIDEO EDITOR: DAN FISHER
The Spring ‘25 color collection featured a hyperreal salon with sheer dream-state shades. The theme tapped into Dreamcore, a trend offering a sense of uncanny escapism in an increasingly surreal world.
PHOTOGRAPHER: JAMIE NELSON | SET DESIGN: KEITH BOOS
