As art director at Foote Cone and Belding Advertising, Laura concepted and executed campaigns for the Dockers brand across Europe, Asia and the US. Aesthetic cues drawn from regional perspectives were universally rooted in the rich history of San Francisco. Assets rolled out across print, out of home, point of sale and digital. Success across the multiple regions led to the unification of a single global brand message in collaboration with Levis Strauss HQ.
PHOTOGRAPHER: STEVEN SEBRING | STYLIST: DEBORAH WATSON
PHOTOGRAPHER: BEN WATTS | STYLIST: DEBORAH WATSON
STILL LIFE PHOTOGRAPHER: LAURIE FRANKEL
