As global creative director at iconic OPI, Laura built integrated campaigns to meet the cultural ethos. The Spring ‘26 collection was a color remix, celebrating 45 years of brand history. CG artist, Eva Cremers brought the story to life with her whimsical graphics, launching the much anticipated shade, OPI’m a Bubble Bunny. The sku sold out in a record two weeks, seeding a viral sensation on social channels; over performing plan by 300%.
CAMPAIGN CONCEPT + EXECUTION | PRINT | CG | SOCIAL | PACKAGING | VISUAL MERCHANDISING | MANAGEMENT
The Gelevate program launched in 2025 to meet the growing demand for full coverage tips in the pro community. The elevated expression of the campaign was intended to convey exclusivity and superior quality to attract the interest of high end salons worldwide.
Nature Strong Skincare and Line Extension launched to round out the OPI salon experience and message the plant based ingredient story. Color was the canvas used to convey a message of vitality alongside an array of luxurious hydrating products.
The Spring ‘25 color collection featured a hyperreal salon with dream-state shades in fantastical formulas. The theme tapped into dreamcore, a trend offering a sense of uncanny escapism in an increasing surreal world.
